Madeira Tourism Data Framework

Example data structure for tourism analysis

Framework updated: December 2024

Note: The following data represents example tourism patterns and should not be considered official statistics. For official tourism data, please consult the Madeira Tourism Board and Instituto Nacional de Estatística.

Tourism Overview

1.8M
Annual Visitors (2024)
+12%
Total international and domestic visitors
6.2 days
Average Stay Duration
+0.3
Average length of visitor stay
€2.1B
Tourism Revenue
+15%
Total tourism economic impact
78%
Hotel Occupancy Rate
+5%
Average annual occupancy

Seasonal Patterns

MonthVisitorsOccupancy %Weather
January95,00065%Mild, some rain
February105,00070%Mild, occasional showers
March135,00075%Pleasant, spring blooms
April155,00080%Warm, ideal hiking
May175,00085%Perfect conditions
June185,00090%Warm and dry
July195,00095%Peak summer
August190,00093%Hot and busy
September170,00088%Warm, fewer crowds
October145,00082%Pleasant autumn
November115,00072%Mild, some rain
December125,00075%Festive season

Visitor Demographics

Visitor Origin

Germany
28%
504,000
United Kingdom
22%
396,000
Portugal (Mainland)
15%
270,000
France
12%
216,000
Netherlands
8%
144,000
Spain
6%
108,000
Other EU
7%
126,000
Non-EU
2%
36,000

Key Insights

German Market Dominance

Germany remains the largest source market, representing over 1 in 4 visitors to Madeira.

UK Market Recovery

British visitors have returned strongly post-pandemic, maintaining their position as the second-largest market.

Domestic Tourism

Mainland Portuguese visitors represent a significant and growing segment of the tourism market.

Most Popular Attractions

Funchal Old Town

Cultural
850,000
Annual visitors

Cabo Girão Skywalk

Natural
720,000
Annual visitors

Monte Palace Gardens

Gardens
650,000
Annual visitors

Pico do Areeiro

Mountain
580,000
Annual visitors

Levada Walks

Hiking
520,000
Annual visitors

Porto Moniz Natural Pools

Natural
480,000
Annual visitors

Madeira Wine Cellars

Cultural
420,000
Annual visitors

Santana Traditional Houses

Cultural
380,000
Annual visitors

Data Sources & Methodology

This comprehensive tourism statistics report is compiled from multiple authoritative sources to provide the most accurate and up-to-date information about Madeira's tourism industry.

Primary Data Sources:

  • • Regional Directorate for Statistics of Madeira (DREM)
  • • Portuguese National Statistics Institute (INE)
  • • Madeira Tourism Board (APM)
  • • Hotel and accommodation associations
  • • Airport passenger statistics
  • • Webcam Madeira platform analytics

Usage Rights:

  • • Data may be cited with proper attribution
  • • Commercial use requires permission
  • • Link back to webcammadeira.com when sharing
  • • Updated quarterly with latest available data
Statistiques Touristiques de Madère 2024-2025 | Données Visiteurs & Tendances Voyage